Corporate Social Responsibility At New Balance Essay

Corporate Social Responsibility At New Balance - Essay Example An increasing social awareness and concerns also require the corporation to behave more ethically and in an eco-friendly manner. Despite a long history and a strong commitment to the corporate citizenship by the leaders and the employees, the company has some loopholes that must be looked upon to build an effective image of the business as socially respite on the single entity. The given case highlights some important areas that must be focused on in order to build a far-reaching and effective CSR strategy. At the first place, the leadership should incorporate the CSR in company’s formal structure. This can be done by forming a department of corporate responsibility. The department should include a CEO of the company in its executive committee. The Executive committee should also have managers responsible for consumer insights, operations, designs, footwear, apparels and brand management. This would result in increased focus on the company as well as of employees towards social responsibility. Another positive effect would be the formal disclosure of the activities done by the department, internally and externally. Once the department would be made, the other issue can be looked into more deeply. Since the organization is doing extraordinarily good in some areas and facing risks in others, it should concentrate more on the already flourished ones (supply chain management, employee volunteering, community involvement etc.) to be the leader in them. At the same time, the leadership should also take into consideration the risky areas and their efficient management. Both the steps are necessary for the achieving its goal of responsible leadership. It requires an address and concern to the following issues: The first issue that must be addressed by the CSR department is the clear and consistent definition and communication of the organization’s view of responsible leadership.